We’re excited to introduce a new series of Fearless Is TV commercials, which build on the popularity of our recent Live Fearless ad campaign.
If you recognize elements of your own life when you watch them, there’s a simple reason — these new commercials feature ordinary people in everyday situations. What makes them resonate is that they capture the fearlessness it takes to live life to the fullest, like letting go of your inhibitions or running faster than you thought you could.
Just like our Live Fearless ads, they reinforce the message that, with an Independence Blue Cross health insurance plan, you have the freedom and security to live the life you want.
Coming soon: Fearless Is Facebook sweepstakes
If you had a chance to do something daring — something you may have only dreamed about doing — would you take it?
That’s the inspiration behind our Fearless Is Facebook sweepstakes. Stay tuned for more details and for a chance to enter to win one of several one-of-a-kind Fearless Is experiences.
Like our Facebook page to find out when the contest starts!