Aïcha Ly is a Sr. Market Research Analyst in strategy and planning at Independence, where, as part of the corporate research and intelligence team, she specializes in mixed-methods research to deliver analysis and actionable insights to key business areas. Her passion lies in using business and competitive intelligence, as well as “voice of the customer” insights to provide thought leadership on strategies to drive growth. In her spare time, she is an avid kickboxer and salsa dancer and is passionate about traveling, especially to her home country of Senegal, West Africa.