Elissa Marsicano is Director of Informatics Account Reporting and Analytics at Independence Blue Cross. In her role she oversees all commercial group utilization reporting, as well as digital marketing and sales analytics. She supports digital engagement strategies increasing member outreach effectiveness across all channels and oversees discount and repricing analytics. Since joining Independence in 2010, Elissa has held positions in Financial Planning and Analysis and Corporate Strategy before moving into her Data Analytics leadership role. She holds a Bachelor of Science in Accounting from King’s College in Wilkes-Barre, Pennsylvania.