Jennifer Atkins is vice president, network solutions for the Blue Cross Blue Shield Association (BCBSA), a national federation of 36 independent, community-based and locally operated Blue Cross and Blue Shield (BCBS) companies. The BCBS System is the nation’s largest health insurer, covering one-in-three of all Americans.
Atkins is responsible for all of BCBSA’s national network solutions, including the Blue Distinction portfolio of high-performance networks.
Most recently Atkins was regional vice president of provider solutions at Anthem Blue Cross and Blue Shield in Wisconsin, with accountability for statewide provider contracting, network development and strategy. Prior to that she spent 10 years at Mercy Health, a Catholic healthcare ministry serving Ohio and Kentucky.
Atkins is also committed to working with various charitable organizations; she currently serves on the board as vice president of Hope House, a nonprofit shelter and community center located on the near south side of Milwaukee. Previously, she was on the board of FOCUS / Beach House, a Toledo, Ohio organization dedicated to resolving the root causes of homelessness and on the board of the YWCA of Toledo. She has also been active in the Boy Scouts of America and the National Forensics League.
Atkins earned an M.B.A. with an emphasis in finance from the University of Toledo and a bachelor’s degree in history and English from Bowling Green State University.
When you make an important business decision, you are most likely basing that decision on data: sales, ROI, depreciation, value — these are all data-driven aspects of a sound decision-making process. Decision-making in healthcare is no different, and the power of data is transforming the way we look at care delivery and network performance.
In recent years,...
As with any big decision or large investment you make, one critical component should be understanding the difference between the price you’ll pay and the value you’ll receive.
When it comes to your organization’s healthcare benefits, likely your second largest expense after payroll, knowing what you are getting for your money is more complex than ever before....