John McClung is vice president of advertising and creative services for Independence Blue Cross (Independence). In this role, he oversees all corporate advertising and brand management, having direct accountability for creative execution, budget management, and strategic alignment with sales and marketing goals. McClung also manages relationships with the company’s external advertising and communication agencies, along with advertising partners in the community, including Philadelphia’s professional and college sports teams. McClung joined Independence as a copywriter in 1988. Since then, he has established and expanded a creative services team who support the creative aspects of all internal and external communications efforts, including marketing, wellness, health management, and public relations for Independence Blue Cross and its subsidiaries. In addition, his team plays a leading role in the promotion of key company events, such as the Blue Cross Broad Street Run, the largest 10-mile race in the country. Prior to joining Independence, McClung was a freelance copywriter and journalist. McClung serves on the allocations board for the United Way of Southern Chester County and is the co-founder, current board member, and soccer coach with the White Clay Soccer Club. McClung has degrees in English and French from Villanova University and a master’s degree in publication management from Drexel University.