Koleen Cavanaugh is the senior vice president of Marketing and chief marketing officer at Independence Blue Cross. She is accountable for the development of the marketing strategy for group clients, consultants, brokers, consumers, and members. In this capacity, she oversees the development and execution of all direct mail, email, digital, social media and community marketing campaigns. In addition, she directs member experience strategy and measurement. Outside of IBX, Koleen is the mom of a teenage daughter. She enjoys traveling and sampling the best ice cream in every new place she visits.