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Kortney Cruz

As Senior Vice President of Government Markets at Independence Blue Cross, Kortney provides overall leadership to Independence’s Medicare businesses, including operations, sales and marketing, risk analytics, and performance management, as well as oversight of the company’s Medicare STAR ratings initiatives and marketing Keystone HMO CHIP products and services to the communities we serve, and helping those communities enroll into the Medicare and CHIP coverage they need. She is directly responsible for acquisition and member retention marketing, product development, sales operations, and sales management at Independence in the Medicare and Keystone HMO CHIP area. Her goal is to deliver innovative and value-driven communications, and she is passionate about enriching the connection between Independence Blue Cross and our membership.