As SVP and Chief Marketing Executive at Independence Blue Cross, Paula Sunshine is accountable for the Individual Under-65 market segment. In this capacity, she is directly responsible for developing and executing all direct-to-consumer marketing and sales capabilities. In addition, Ms. Sunshine is accountable for insuring the delivery of market-competitive products and pricing as well as operational readiness for the Consumer market.
Featured Video Play Icon
If you’re a frequent Amazon shopper, you’re familiar with the list of items recommended for you that appears when you log in. And you may have noticed that this feature is oddly spot-on. How many times have you glanced at the recommendations just to think to yourself “Hmm, I could use that,” and end up buying the item?…
Featured Video Play Icon
We’ve all heard the saying, “A penny saved is a penny earned.” One way to increase your health care savings is by using a health savings account (HSA) to put money aside tax-free to pay for certain medical expenses.

What is an HSA?

An HSA is a type of savings account that lets you put money aside tax-free to pay for qualified out-of-pocket health care expenses — like copays and deductibles for doctor visits and prescription drugs….
Independence Blue Cross health plan
Welcome, new members! We want you to be able to take advantage of your new health benefits, as well as your Independence member discounts and perks, as soon as possible. So here are three steps for getting started with your 2017 Independence health plan.

1. Register for the member website.

ibxpress.com is our secure online member website where you can view your health plan benefit details,…
Featured Video Play Icon
If you’re shopping for an individual health insurance plan for the first time, it may feel a bit overwhelming. But don’t worry, it’s easier than you think to compare health insurance plans, get a free health insurance quote, and enroll in a plan.

How can I find an affordable health insurance plan?

Many of the people who apply for health insurance will receive financial assistance from the federal government to help purchase a health plan….
Confused about the total cost of health coverage? We broke it down to five questions you can ask yourself to find the ideal plan for you.
Let’s face it: choosing a health insurance plan isn’t as simple as picking the plan with the lowest monthly rate. You may do this with car insurance or homeowners insurance – taking a gamble by choosing the cheapest plan and hoping you never have to use it. But health coverage is different. You should be using it,…
Open Enrollment 2017 - are you ready to sign up for health insurance?
If you are shopping for an individual or family health plan, here are a few things you need to know to purchase affordable health insurance during Open Enrollment 2017.

When is Open Enrollment for 2017 Health Coverage?

Open Enrollment for 2017 health insurance plans starts on November 1, 2016, and ends January 31, 2017….
Learn more about how we compute the cost of health coverage.
For nearly 80 years, Independence Blue Cross (Independence) has been committed to improving the health and well-being of our community. This commitment includes continuing to participate in the Federal Health Insurance Marketplace, which is helping millions of people access the health care coverage they need. Every year, we offer consumers a range of health plans with a variety of prices to meet their needs and budget….
Make sure your children are healthy when they go back to school by following our back-to-school health checklist.
Kids are going back to school, which means that parents have some homework to do: how do you get the care that will help your children thrive this year? If you are enrolled in a health insurance plan through Independence Blue Cross, your dependents will enjoy the same coverage. And thanks to the Affordable Care Act,…
Special Enrollment Period -
Open enrollment comes every fall, but you could lose coverage, add a new member to your family, or move at any time of year. What happens then? We get a lot of questions about this. The answer is applying during a special enrollment period. Read on for some answers about applying for health insurance outside of the open enrollment period….
If you were covered by a PPO plan in the past and switched to an HMO plan, you may have some questions about how an HMO works. Don’t worry — it’s easier than you think.

What is an HMO Plan?

HMO stands for health maintenance organization. An HMO is a type of health plan that requires you to select a family doctor,…