Paula Sunshine
As SVP and Chief Marketing Executive at Independence Blue Cross, Paula Sunshine is accountable for the Individual Under-65 market segment. In this capacity, she is directly responsible for developing and executing all direct-to-consumer marketing and sales capabilities. In addition, Ms. Sunshine is accountable for insuring the delivery of market-competitive products and pricing as well as operational readiness for the Consumer market.

Getting Started with Your Independence Blue Cross Health Plan

A woman signs in at the doctor's reception desk, as her family waits.
Be sure to make the most of everything your Independence Blue Cross health plan has to offer by: Finding the care you need Getting personalized support Saving time and money Ready to get started? Here are some steps to help you start the year right.  1. Register for 24/7 access to your benefits information All the information you need is right at your fingertips....
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Family Health Insurance: Taking Care of Those Who Depend on You

Smiling couple holding their two small kids in a field
Nothing is more important than protecting your family’s health and well-being — enrolling in family health insurance is one of the most important ways to do just that. Here are five good reasons to keep your family covered:

1. Health insurance helps keep your family healthy

Health care isn’t just about taking care of illnesses and injuries when they arise....
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Enroll Now for a Quality 2020 Health Insurance Plan

A young couple compares insurance plans together on a tablet
Open Enrollment for 2020 individual and family health insurance plans starts November 1, 2019, and ends December 15, 2019. During Open Enrollment, you can apply for a new health insurance plan, change your health plan type, or make updates to your existing health plan, such as adding dependents. Any new plans or changes you make by December 15 will go into effect on January 1,...
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HMO vs. PPO: Which Plan Is Best for You?

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If you’re shopping for a health plan, odds are you’ll come across the terms HMO and PPO. While there are many different types health plans out there, these two are among the most recognized. Here’s a quick guide to help you figure out which one is best for your health needs and budget.

HMO Health Insurance Plans

HMO stands for Health Maintenance Organization....
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Your Health Insurance Deductible Explained

A couple reviewing deductible information from Independence Blue Cross
There are a lot of important things to consider when you’re shopping for health insurance, including: What doctors and hospitals will you be able to use? How much will you pay when you need care? Does your health plan have a deductible? Before you pick a health insurance plan, be sure you understand the basics — especially when it comes to your health insurance deductible....
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The Cost of Health Insurance Is More Than Just Your Premium

A nurse uses a stethoscope on a young girl
Choosing a health insurance plan is an important decision. Like with any big purchase, you’ll want to compare how much you pay and what you’ll get in return. When you’re shopping for a plan, the “price tag” is the monthly premium, which is the amount you pay to your health insurance company to keep your coverage active....
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Health Insurance Company Comparison: Independence Blue Cross vs. Oscar and AmBetter

Man comparing Independence Blue Cross to Oscar and AmBetter
Open enrollment is here, and once again Independence Blue Cross (Independence) is proud to offer the most health plans in the Philadelphia region. When it comes to 2020 health insurance plans, we know you have choices. That’s why we work hard to provide you with a range of plans to meet your needs and budget.

What Are You Looking for in a Health Plan?

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Estimate Health Care Costs BEFORE Your Appointment

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When you find out that you need a health service, such as an X-ray, lab work, or surgery, what’s the first thing that comes to mind? If it’s, “How much is THAT gonna cost me?” you’re not alone. It’s an important consideration that, until now, hasn’t always been easy to calculate. And the difference between providers can amount to hundreds of dollars....
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