Paula Sunshine
As SVP and Chief Marketing Executive at Independence Blue Cross, Paula Sunshine is accountable for the Individual Under-65 market segment. In this capacity, she is directly responsible for developing and executing all direct-to-consumer marketing and sales capabilities. In addition, Ms. Sunshine is accountable for insuring the delivery of market-competitive products and pricing as well as operational readiness for the Consumer market.

Your Back-to-School Children’s Health Checklist

Make sure your children are healthy when they go back to school by following our back-to-school health checklist.
Kids are going back to school, which means that parents have some homework to do: how do you get the care that will help your children thrive this year? If you are enrolled in a health insurance plan through Independence Blue Cross, your dependents will enjoy the same coverage. And thanks to the Affordable Care Act,...
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Find Your Healthy: Personalized Online Tools Help You Achieve Your Health Goals

If you’re a frequent Amazon shopper, you’re familiar with the list of items recommended for you that appears when you log in. And you may have noticed that this feature is oddly spot-on. How many times have you glanced at the recommendations just to think to yourself “Hmm, I could use that,” and end up buying the item?...
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Get Started With Your 2017 Independence Blue Cross Health Plan

Independence Blue Cross health plan
Welcome, new members! We want you to be able to take advantage of your new health benefits, as well as your Independence member discounts and perks, as soon as possible. So here are three steps for getting started with your 2017 Independence health plan.

1. Register for the member website.

ibxpress.com is our secure online member website where you can view your health plan benefit details,...
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How to Get a Health Insurance Quote

If you’re shopping for an individual health insurance plan for the first time, it may feel a bit overwhelming. But don’t worry, it’s easier than you think to compare health insurance plans, get a free health insurance quote, and enroll in a plan.

How can I find an affordable health insurance plan?

Many of the people who apply for health insurance will receive financial assistance from the federal government to help purchase a health plan....
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A Closer Look at Health Insurance Cost

Learn more about how we compute the cost of health coverage.
For nearly 80 years, Independence Blue Cross (Independence) has been committed to improving the health and well-being of our community. This commitment includes continuing to participate in the Federal Health Insurance Marketplace, which is helping millions of people access the health care coverage they need. Every year, we offer consumers a range of health plans with a variety of prices to meet their needs and budget....
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How Does an HMO Plan Work? 3 Tips for Switching From a PPO to an HMO plan

If you were covered by a PPO plan in the past and switched to an HMO plan, you may have some questions about how an HMO works. Don’t worry — it’s easier than you think.

What is an HMO Plan?

HMO stands for health maintenance organization. An HMO is a type of health plan that requires you to select a family doctor,...
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Pay Your Monthly IBX Premium Right From Your Smartphone

What don’t you do from your smartphone these days? Read the news, check your favorite social media sites, share pics, text your kids…and that’s before you tackle more serious things like logging in to your bank account and paying your bills. 

The IBX App Makes Insurance Easier

Life is easier when most of your errands can be completed from one place....
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Getting the Most From Your Health Plan Benefits? That’s Smart.

Time is something we all want more of, right? Save a few extra minutes in your busy day by signing up for IBX WireTM to get secure text messages delivered to your smartphone. IBX Wire helps make it quick and easy to stay up to date, save money, and maximize your Independence Blue Cross health plan benefits with: Coverage information and updates Money-saving tips and discounts Personal health reminders,...
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Life Happens — but COBRA Isn’t Your Only Health Insurance Option

Life happens — but COBRA isn’t your only health insurance option

Lose your health insurance? You may qualify for a Special Enrollment Period

No one plans on getting sick, having an accident, or losing their health insurance. But it sometimes happens. The good news is that COBRA coverage isn’t your only choice for health insurance. In fact, losing your coverage may actually qualify you for special enrollment in a health plan....
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