Paula Sunshine
As SVP and Chief Marketing Executive at Independence Blue Cross, Paula Sunshine is accountable for the Individual Under-65 market segment. In this capacity, she is directly responsible for developing and executing all direct-to-consumer marketing and sales capabilities. In addition, Ms. Sunshine is accountable for insuring the delivery of market-competitive products and pricing as well as operational readiness for the Consumer market.

Getting the Most From Your Health Plan Benefits? That’s Smart.

Time is something we all want more of, right? Save a few extra minutes in your busy day by signing up for IBX WireTM to get secure text messages delivered to your smartphone. IBX Wire helps make it quick and easy to stay up to date, save money, and maximize your Independence Blue Cross health plan benefits with: Coverage information and updates Money-saving tips and discounts Personal health reminders,...
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Life Happens — but COBRA Isn’t Your Only Health Insurance Option

Life happens — but COBRA isn’t your only health insurance option

Lose your health insurance? You may qualify for a Special Enrollment Period

No one plans on getting sick, having an accident, or losing their health insurance. But it sometimes happens. The good news is that COBRA coverage isn’t your only choice for health insurance. In fact, losing your coverage may actually qualify you for special enrollment in a health plan....
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Understanding The Cost of Your Health Insurance Plan

The premium, or monthly cost, you see when shopping for a health insurance plan is just one factor to consider when determining what the plan may cost you out of your own pocket over the course of a year. If you are shopping for health insurance coverage, some things you should know are: which health care services are covered or potentially not covered under your selected health plan what can you expect your health insurance provider to pay for covered services what you can expect to pay out of your own pocket for things like doctor visits,...
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Use It Or Lose It: Top 3 Ways to Spend Your FSA Dollars Before December 31

The end of 2014 is fast approaching, which means you may only have a few weeks left to use up any funds left in your medical flexible spending account (FSA). Remember, because of IRS regulations, you forfeit unused FSA balances at the end of your plan year.[1] If you don’t use the funds by December 31,...
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