Paula Sunshine
As SVP and Chief Marketing Executive at Independence Blue Cross, Paula Sunshine is accountable for the Individual Under-65 market segment. In this capacity, she is directly responsible for developing and executing all direct-to-consumer marketing and sales capabilities. In addition, Ms. Sunshine is accountable for insuring the delivery of market-competitive products and pricing as well as operational readiness for the Consumer market.

Understanding The Cost of Your Health Insurance Plan

The premium, or monthly cost, you see when shopping for a health insurance plan is just one factor to consider when determining what the plan may cost you out of your own pocket over the course of a year. If you are shopping for health insurance coverage, some things you should know are: which health care services are covered or potentially not covered under your selected health plan what can you expect your health insurance provider to pay for covered services what you can expect to pay out of your own pocket for things like doctor visits,...
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Use It Or Lose It: Top 3 Ways to Spend Your FSA Dollars Before December 31

The end of 2014 is fast approaching, which means you may only have a few weeks left to use up any funds left in your medical flexible spending account (FSA). Remember, because of IRS regulations, you forfeit unused FSA balances at the end of your plan year.[1] If you don’t use the funds by December 31,...
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