Rob has worked in the Medicare and Medicaid health insurance field for over 22 years. He has worked for several regional and a national Blue Cross Blue Shield plans with responsibilities for product development, marketing, compliance, sales operations and sales management. In his current role as Vice President of Product Development, Sales, and Marketing – Medicare at Independence Blue Cross in Philadelphia - Rob has overseen the redevelopment and repositioning of Medicare Advantage with unprecedented growth and retention. With a renewed commitment to innovation and partnership with the Centers for Medicaid & Medicare Services Independence Blue Cross in now it its second year of participating with the value based insurance design (VBID) demonstration.
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