Veronica Serrano
Mother. Wife. TV junkie. Shopaholic. That’s me in a nutshell – outside of work. As a copywriter at IBX, I enjoy learning about the health and wellness topics that I write about and hope to incorporate more healthy habits into my daily life to give me the energy to keep up with my baby girl.

Let the Games Begin: Backyard Fun and Competition for Families

Summer is here and the kids are out of school — it’s the perfect time to get outside! But, you may notice that your kids would rather sit inside and watch TV, play video games, or scroll through their social media. If you’re looking for ways to get the kiddos active, why not get the whole family together (or even the entire neighborhood) for fun outdoor games and activities and a dose of healthy competition — right in your backyard....
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Beyond Giving Back: How Volunteering Can Help Boost Your Career

Michael Allen boxing up food at a volunteer event
If you ask Michael Allen, he will tell you that volunteering is contagious; that’s how he got his start with the Blue Crew and volunteering in 2011. He had just joined Independence Blue Cross when an enthusiastic associate (and passionate Blue Crew member) told him about the company’s volunteer program and encouraged him to sign up....
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Providence Center: 25 Years of Inspiring Futures Full of Possibility

Juan Lopez (left) and David Chiles (right) right at the Providence Center 25th anniversary event
Juan Lopez (left) and David Chiles (right) at the Providence Center 25th anniversary event. While it may be known as the City of Brotherly Love, poverty and high crime rates are major problems in some parts of Philadelphia. In the Fairhill section of North Philadelphia, young people are surrounded by some of the highest poverty and violent crime rates,...
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Meet Catherine Hamilton, Celebrate Caring Honoree

Caring is in all of us, and nurses truly embody that spirit. Independence Blue Cross received nearly 700 submissions for our Celebrate Caring campaign. We are honored to share the stories of our top 10 finalists, including Catherine Hamilton, a pediatric nurse at Children’s Hospital of Philadelphia (CHOP).

Making Kids’ Summer Camp Dreams a Reality

Catherine was nominated by her coworker for her remarkable work with children and their families at CHOP,...
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Variety — The Children’s Charity: Empowering Children with Disabilities

A group of Blue Crew volunteers at a Variety event
Independence Blue Cross Blue Crew volunteers at a Variety event. Ask any mom or dad and they’ll tell you that parenting is not easy. Parents of children with disabilities face additional demands and challenges. These include pressure to get specific health, education, and social services for their child, increased caretaking responsibilities, and managing relationships with family,...
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Celebrating the Role of Nurses in Auditing

Photo of Melissa Little
Independence Blue Cross (Independence) wants to Celebrate Caring by recognizing nurses who carry on the proud tradition of providing compassionate care, comfort, and security to all of us.  Do you know a nurse who delivers exceptional care and compassion every day? We want to hear about it. Submit your story by April 5 and Independence may reward that nurse through our Celebrate Caring campaign....
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Nursing Beyond the Bedside: Charron Smith-Marsh

A photo of Charron Smith-Marsh
Independence Blue Cross (Independence) wants to Celebrate Caring by recognizing nurses who carry on the proud tradition of providing compassionate care, comfort, and security to all of us.  Do you know a nurse who delivers exceptional care and compassion every day? We want to hear about it. Submit your story by April 5 and Independence may reward that nurse through our Celebrate Caring campaign....
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Food Safety and Recalls: What Consumers Should Know

A woman checks her refrigerator while consulting a tablet computer.
Don’t eat romaine lettuce! Check your freezer for ground beef! Throw out your breakfast cereal! There have been a number of significant food recalls in the headlines recently — so many that it often feels like there’s a new one each day. In the United States, food recalls are most often due to bacterial contamination from pathogens,...
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Repeat After Me: Self-Care is Not Selfish

Overhead photo of a woman practicing self-care by drinking coffee and reading in bed.
Like many women, I tend to put my health and well-being last on my list of priorities. Honestly, I can’t remember the last time I went to see my specialist (yet I manage to schedule and attend many of my husband’s and parents’ appointments) or even worked out consistently (but I watch the baby so my husband can work out two to three times a week)....
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Motivated to Succeed: Tips for Sticking to Your New Year’s Resolution

People celebrating New Year's Eve with sparklers outdoors
As I sit here planning the perfect outfit to ring in the new year, I realize that I haven’t made any resolutions. Actually, I haven’t made a New Year’s resolution in about three years. So, what happened? The reason why I stopped making a resolution is simple: I never stick to it. Like most well-intentioned people,...
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