Veronica Serrano
Mother. Wife. TV junkie. Shopaholic. That’s me in a nutshell – outside of work. As a copywriter at IBX, I enjoy learning about the health and wellness topics that I write about and hope to incorporate more healthy habits into my daily life to give me the energy to keep up with my baby girl.

Focused Athletics: Investing in Philadelphia’s Top Student Athletes

Jackson Duncan, (top center), with Focused Athletics alumni- (clockwise from L) AJ Issacs, Ray Thomas, Eric Taylor, Cheick Diawara, Casey Williams, and Charly Timite. Jackson Duncan will never forget the day he was invited to work out with a group of student athletes in South Philly a few years ago. He was blown away by all the talent he saw in those kids....
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Fact or Fiction: The Truth About Five Winter Wives’ Tales

A woman dries her young daughter's hair
As a full-time working mom, I am usually in a rush all the time, especially in the mornings. So it’s not uncommon for me to wash my hair and run out of the house while it’s still wet — even in the cold winter months. It’s a very defiant act considering that my mother scolded me my whole life for this (and still does)....
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Fighting Hunger this Holiday Season

Members of the Blue Crew volunteering at a local food pantry. The holidays are a special time for many of us — from gifts to gatherings, this time is made up of fond memories with our loved ones. It’s during this time that we often take a moment to reflect on all the things that we’re grateful for in our lives....
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Food vs. Food: Are Organic Fruits and Veggies Better?

A couple watches their young daughter choose a pepper from the produce section of a market.
Like all parents, my husband and I want the very best for our child. We’re not perfect, but we strive to make the best, informed decisions when it comes to our daughter. But one thing we can’t agree on: bananas! It causes a kerfuffle in the produce aisle each time we shop. So why do bananas drive us bananas?...
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Winter Wellness: Six Tips for Staying Healthy in the Cold Weather Season

A man and woman stretch before a workout in the snow
The end of the year can be a busy time for many of us. On top of that, the seasons are changing (winter officially begins on December 21), which can affect your physical and mental health. But you can’t forget to take care of yourself! With shorter days and colder weather on the horizon, it’s important to maintain healthy habits....
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Score Big Points This Football Season with Tasty and Healthy Tailgating Snacks

Like many people, I eagerly anticipate the return of football season each September. Now that it’s here, I look forward to spirited Sunday afternoons spent watching and cheering on my home team, the Eagles, as they go on another championship run, and of course, snacking on some good ‘ole football food! As much as I am a fan of the sport,...
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Let the Games Begin: Backyard Fun and Competition for Families

Summer is here and the kids are out of school — it’s the perfect time to get outside! But, you may notice that your kids would rather sit inside and watch TV, play video games, or scroll through their social media. If you’re looking for ways to get the kiddos active, why not get the whole family together (or even the entire neighborhood) for fun outdoor games and activities and a dose of healthy competition — right in your backyard....
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Beyond Giving Back: How Volunteering Can Help Boost Your Career

Michael Allen boxing up food at a volunteer event
If you ask Michael Allen, he will tell you that volunteering is contagious; that’s how he got his start with the Blue Crew and volunteering in 2011. He had just joined Independence Blue Cross when an enthusiastic associate (and passionate Blue Crew member) told him about the company’s volunteer program and encouraged him to sign up....
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Providence Center: 25 Years of Inspiring Futures Full of Possibility

Juan Lopez (left) and David Chiles (right) right at the Providence Center 25th anniversary event
Juan Lopez (left) and David Chiles (right) at the Providence Center 25th anniversary event. While it may be known as the City of Brotherly Love, poverty and high crime rates are major problems in some parts of Philadelphia. In the Fairhill section of North Philadelphia, young people are surrounded by some of the highest poverty and violent crime rates,...
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Meet Catherine Hamilton, Celebrate Caring Honoree

Caring is in all of us, and nurses truly embody that spirit. Independence Blue Cross received nearly 700 submissions for our Celebrate Caring campaign. We are honored to share the stories of our top 10 finalists, including Catherine Hamilton, a pediatric nurse at Children’s Hospital of Philadelphia (CHOP).

Making Kids’ Summer Camp Dreams a Reality

Catherine was nominated by her coworker for her remarkable work with children and their families at CHOP,...
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