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IBX Insights

Engagement With Digital Tools Can Help Inspire Positive Member Behavior

Mature man waiting for an elevator using mobile phone on office's lobby - with face mask

Your employees face many choices when it comes to their health care. And with the rising cost of services, they need to be active in their health care decisions now more than ever. That’s why Independence Blue Cross (Independence) puts your employees at the center of their journey.

We view everything through our members’ eyes to better address their needs and improve their overall experience. We’ve enhanced our digital tools to ensure members better understand their benefits and get more value from their health plan.

Here are just some of the ways we’re making the member experience more engaging for your employees.

Estimate Costs and Find a Doctor

Our Care Cost Estimator and drug pricing tool, which can be accessed by logging in at, help members find the most cost-efficient places to seek health care or prescription drug pricing, and plan for out-of-pocket expenses. The Care Cost Estimator is tied to our Find a Doctor tool, so members can see reviews and information on any network provider. Members can also view their recent claims, tax forms, and member ID Card by logging in at

New Mental Health and Family Planning Resources

A new Mental Health and Substance Use Disorder page brings together coverage and benefits, access to care information, as well as programs, services and other resources available to members. The new Family Planning section provides an interactive experience on the stages of starting a family and helps members understand the associated levels of care needed and coverage. Both of these new resources can be accessed by members when they log in at

Get Connected to Get Results

Members can sign up to get digitally engaged receive emails and IBX Wire* text messages. By getting connected, we can send email and text reminders to members about routine care, such as:

  • Flu shots and annual wellness visits
  • Cost-saving options, like using an ER versus Urgent Care
  • Catching gaps in care by sending reminders to check A1C levels
  • Prescription refill reminders

With two-thirds of our subscribers now digitally engaged, we’ve sent more than 21 million emails and 4.3 million messages in 2020 alone. Members can sign up online or by calling the customer service number on the back of their ID cards.

Positive Changes With Member Engagement

When a member is digitally engaged with Independence, we have seen their behavior change for the better:

  • 14% less likely to use the ER for non-emergency reasons
  • 11% more compliant with gap-related tests and screening
  • 42% more likely to be compliant with their medication regime
  • 45% of our members are speaking with a Health Coach

As a business owner, you’re happy to see positive changes for the good of your employees’ health and the health of your business. So encourage your team to:

  • Register or log in to for 24/7 access to the information they need anytime, anywhere
  • Download the IBX app to their smartphones
  • Get connected at

Ready to explore? Watch and share our video with your employees:

* Standard message and data rates may apply.
Please have your member ID card ready when you call or text to sign up. Text STOP to stop and HELP for help. Terms and conditions available at Notification messages within IBX Wire are sent via automated SMS. Enrollment in IBX Wire is not a requirement to purchase goods and services from Independence Blue Cross. Wire is a trademark of Relay Network, LLC, an independent company.

Steven Tremblay

Steven Tremblay is the New Business Sales Manager for Independence Blue Cross in the 2 to 999 employer size segment. Steven and his team are responsible for all new business sales within the 2 to 50 Small Group and 51+ Large group sales. His team is also responsible for all Broker/Consultants sales training for the small and large group portfolios each year. Steven joined Independence in 2002 as an intern and has held many different roles within the organization ranging from operations, implementation and now sales. He graduated from LaSalle University in 2003. Steven and his wife, Andria, live with their two young boys, Louis and Benjamin, in Medford Lakes NJ.