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IBX Insights

Getting the Most From Your Health Plan Benefits? That’s Smart.

By April 4, 2016December 30th, 2022Benefits Innovation

Time is something we all want more of, right? Save a few extra minutes in your busy day by signing up for IBX WireTM to get secure text messages delivered to your smartphone.

IBX Wire helps make it quick and easy to stay up to date, save money, and maximize your Independence Blue Cross health plan benefits with:

  • Coverage information and updates
  • Money-saving tips and discounts
  • Personal health reminders, like when it’s time to get a flu shot

Text IBX WIRE to 73529 to get started or sign up online. Have your member ID card handy — you’ll need your member ID number from the front of the card to sign up.

Learn more about how IBX Wire helps you use your smartphone to stay connected:


Standard message and data rates may apply. Text STOP to stop and HELP for help. Terms and conditions available at Notification messages within IBX Wire are sent via automated SMS. Enrollment in IBX Wire is not a requirement to purchase goods and services from Independence Blue Cross. Wire is a trademark of Relay Network, LLC.


Paula Sunshine

Paula Sunshine is senior vice president and chief marketing executive at Independence Blue Cross. She oversees all commercial and consumer marketing activities, including digital assets such as and the IBX mobile app. Ms. Sunshine earned a bachelor of arts degree in mathematics from Emory University and a master of business administration from the Wharton School at the University of Pennsylvania.