We are really excited to share our new innovation toolkit! It is another way Independence Blue Cross is helping organizations address their unique business challenges using the core principles of Human-Centered InnovationSM — our launch pad and process for pioneering new ideas to change the way health care is designed, delivered, and experienced via human-centered design.
What is human-centered design?
Human-centered design is a creative approach to problem-solving that keeps the people you’re designing for at the center of your thinking. It inspires teams to share and develop new ideas, then act on the best ones.
Human-centered design isn’t limited to health care challenges. It has been used for years in many industries. We believe these tools are most helpful in thinking through a challenge, whether you are creating new products or improving customer experiences.
How does the human-centered innovation toolkit work?
The Human-Centered Innovation toolkit is divided into four phases, with multiple tools, exercises, and our own real examples in each phase to help teams investigate, design, experiment, and act:
- Phase 1: Investigate: Frame and understand the problem; ask questions to determine scope; conduct and organize research; and identify common themes.
- Phase 2: Design: Stimulate new ideas and choose the strongest ones.
- Phase 3: Experiment: Decide what is critical for the success of your idea and test it before implementation by creating prototypes.
- Phase 4: Act: Identify champions and consider resources, such as budget and technology needs, to build a business case.
Request a human-centered innovation toolkit
From our own experience using the human-centered design process, we know it’s possible to take small steps toward implementing big changes. Customers, community partners, and other Blue Cross® and Blue Shield® companies — we invite you to start putting your customers at the center of your thinking as you generate ideas.