The Live Fearless ad campaign is charging forward with its message of optimism and empowerment, this time winning a Clio Health award for its Fearless Nation video series! Live Fearless is the most successful campaign in Blue Cross Blue Shield Association* history, and another example of the power of collaboration between the Blues.
Now in its fifth year, Live Fearless continues to resonate both nationally and with the local communities we serve, reaching 40 million people in 26 states. Blues across the nation share a commitment to the health and wellness of our members, and the Live Fearless campaign continues to demonstrate this in new and creative ways. Independence Blue Cross embraced Fearless Nation as part of #SmallSteps to Better Health, a resource that offers our members simple, everyday ideas to help prevent common health challenges. But the Fearless Nation videos transform these lessons into something a lot more creative: a flossing station in an exercise circuit, a candy store that uses exercise as currency, naptime offered to teachers…all small steps that can have big impacts on our health.
The Clio Health awards are the benchmark of excellence in creative work in the health care field. We’re proud that these videos series stood out among a range of international competitors. You can watch them at our #SmallSteps to Better Health landing page, which directs members to wellness perks and discounts, as well as a schedule of free fitness and healthy cooking classes at Independence LIVE.
This article was originally published on LinkedIn Pulse.
*The Blue Cross and Blue Shield Association is an association of Independent Blue Cross and Blue Shield Plans.