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IBX Insights

New Digital Health Experience for Members

A smartphone and laptop computer, with the new IBX member portal on the screen of each.

Independence Blue Cross (IBX) is committed to making the member experience more personalized and convenient. We are excited to announce that all members now have an entirely new digital health experience when they log in to the member portal at or through the IBX mobile app.

This new digital experience is more than just a cosmetic update. Enhancements were made based on extensive research by our Member Experience team and testing by members. We addressed the underlying core technology and took a user‑centric approach to address unmet member experience needs.

Enhanced Capabilities

With new navigation and updated features, advanced technology with faster response times, and personalized content that’s easy to find, your members can:

  • Access Health Journeys for a quick view of everything related to their care, such as their personal health record, benefit coverage, condition‑specific information, and care and programs to help members reach their health goals
  • Build a virtual care team for quick access to primary and preferred providers
  • View personal reminders and activities to manage their health
  • Schedule online appointments (available to local plan members only)
  • Easily access additional benefits, partner solutions, and other available programs

The new member platform is built by users, for users.

Intuitive Navigation, Increased Speed, and Personalization

Members who currently use or the IBX mobile app to manage their account will also notice updates to existing features, including the steps to:

Icon of an IBX member ID card

View, print, or share their member ID card

Icon of a hospital building

Search for in‑network doctors and hospitals

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Estimate cost for care or out‑of‑pocket costs based on their specific health plan

Icon of a checklist

Review benefits and claims information

Icon of a person wearing a smock with a cross on it

Reach out to a Registered Nurse Health Coach

What’s Next?

The new digital experience has been available since June 1, so members simply need to log in at or use the IBX mobile app. Their current account information will appear within the new experience when they log in.

Here are some helpful materials to help you promote the new platform to your members:

Members who are digitally engaged have been notified about the new digital experience via their preferred communication channel.

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Summer on the Waterfront kicks into high gear with the return of Independence Blue Cross Summerfest, exciting new features, and an opening weekend fireworks display and concert. Learn more!

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This content was originally published in the Independence Insider email newsletter.

IBX Insights Team

The IBX Insights Team is here to provide tips on using your health insurance and living a healthy life.