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IBX Insights

Put Our Human-Centered Approach to Problem Solving to Work For You

By May 12, 2017August 16th, 2021Innovation
People participating in an innovation workshop

The Independence Blue Cross innovation team teaches workshop participants our human-centered approach to problem solving to help them tackle their unique business challenges.

Do you have a business challenge that keeps you up at night? Could you use some help with creative problem solving?

Don’t fear — the Independence Blue Cross innovation team is here! We can create and lead an innovation session designed specifically for your organization and the challenges you’re looking to solve.

Our Innovation Team can help you tackle business challenges

The foundation for our sessions is our Human-Centered InnovationSM toolkit. We have five years’ experience using the tools we developed and applying them to all types of challenges for our employees, customers, and community partners.

Our human-centered approach to problem solving can help you gather insights, ask the right questions, develop new ideas, and build and test these ideas. And it’s not limited to health care challenges — many industries are using this creative approach to problem solving.

We’ve worked with organizations of various sizes and with different business objectives, and we want you to be next!

We’ll work with you to determine which parts of our toolkit will work best to tackle your challenge. Sometimes all it takes is one day and a few of the tools to crack a challenge, sometimes more.

We can host your innovation session at our Center for Health Care Innovation in Center City Philadelphia or come to wherever you are — we’re flexible!

Contact us to get started

Our definition of innovation is the habit of continually doing things in new ways. It’s about finding simple ways to show creativity and an innovative mindset when you approach problems, no matter how big or small.

Let us help you get creative to break through obstacles that may have been keeping you from finding a solution to your challenge.

Contact our team to get started.


Anna Johnsrud

As a member of the Corporate Development and Innovation team at Independence Blue Cross (IBX), Anna has been involved in advancing the organization’s human-centered innovation approach through leading project teams through IBX’s methodology to solve critical challenges, assisting in the creation of programming, and ensuring communication of key innovation activities. Anna knows and understands the importance of keeping our members at the center of all we do. She loves using creativity and energy to tackle anything that comes her way. She has been with IBX since 2008 in a variety of roles in Strategy and Corporate Planning before joining the Innovation team in 2012.