Broad Street Beats: 40 Years Running Edition

Every year, we release a Blue Cross Broad Street Run Beats playlist that’s compiled by members of the Blue Streaks running club. These songs help them stay motivated to keep running while they train for the big race. This year, we wanted to try something different to celebrate 40 years of the Blue Cross Broad Street Run....
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Volunteers Play a Pivotal Role During Races

Heather Falck and others at a recent Blue Cross Broad Street Run. As an associate at Independence Blue Cross and a lifelong runner, I’m fortunate to have unique opportunities to join the Independence Blue Streaks running club and volunteer with the Independence Blue Crew. If I’m not running a race, I try to be a race volunteer....
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Behind the Scenes with Blue Cross® Broad Street Run Race Director Jim Marino

Race Director Jim Marino (center) at the finish line of the 2017 Blue Cross Broad Street Run with (left to right): IBX SVP of Public Affairs Stephen Fera, IBX Corporate Relations Executive Kathy Albanese, Philadelphia Mayor Jim Kenney, and IBX President ＆SVP of Commercial ＆Consumer Markets Brian Lobley.
Race Director Jim Marino (center) at the finish line of the 2017 Blue Cross Broad Street Run with (left to right): IBX SVP of Public Affairs Stephen Fera, IBX Corporate Relations Executive Kathy Albanese, Philadelphia Mayor Jim Kenney, and IBX President ＆ SVP of Commercial＆ Consumer Markets Brian Lobley. The Blue Cross Broad Street Run is the largest ten-mile race in the country,...
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The Blue Cross Broad Street Run: A Beginner’s Guide to Gear

When I ran my first Blue Cross® Broad Street Run in 2008, I had so many questions about what I should wear, how I should layer, and where I would put all my essentials (keys, cell phone, etc.). Looking back, I wish I had consulted with a more seasoned runner — someone who could’ve answered all my questions and reassured me that dressing for race day needn’t be so complicated....
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The Blue Cross Broad Street Run: 3 Tips for the Casual Runner

As a lifelong basketball player, I’ve been active my whole life. But I’m a relative newcomer to running. It wasn’t until I was 39 years old and started working at Independence Blue Cross (IBX) that I got into running and started running the Blue Cross® Broad Street Run (BCBSR). And now, 2018 will mark the sixth year I have run this ever-popular race....
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Broad Street Beats 2018: Blue Cross Broad Street Run Playlist

For the past five years, we’ve interviewed IBX’s running club, the Blue Streaks, to find out which tunes are carrying them through the long training months that lead up to the Blue Cross® Broad Street Run. Each year is an eclectic mix of upbeat tunes — some old, some new — that inspire,...
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