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IBX Insights

The Value of Employee Engagement

Shot of a young businesswoman using a digital tablet in a modern office

Your company makes a significant investment in health care benefits and other programs on behalf of your employees. That’s why it’s important to ensure that employees understand and use their health benefits in a way that supports their health and well‑being.

This is where employee engagement comes in. When your employees opt in to receive messages from us via email or text, we can help them live their healthiest lives and lower costs for you and them.

Unhealthy Employees Can Hurt a Healthy Bottom Line

Unhealthy employees can have a profound impact on workforce productivity, engagement, and ultimately your bottom line. Poor health results in a $530 billion loss in employee productivity annually — $198 billion of that can be attributed to chronic health conditions.

What’s even more concerning for employers is that chronic conditions, such as hypertension, diabetes, and behavioral health conditions, result in 1.4 billion days of absence and illness‑related lost productivity annually.

Reaching Members Where They Are

Employee engagement is about anticipating and avoiding poor health before it happens and empowering employees to make healthier decisions.

When members opt in to receive digital messages via text and email, we tailor the information we send based on the needs of each individual to help them get or stay healthy.

A mockup of a digital message from IBX viewed on a smartphone screen.
Infographic: 60% of our members and 70% of our subscribers are digitally engaged.

And for members who need more personalized care, we promote the availability of our Registered Nurse Health Coaches, who can help them manage their health conditions. Our data shows that members who are digitally engaged are 45 percent more likely to speak with a health coach.

Infographic: Member engagement improves utilization and outcomes. - 14% less likely to use the ER for non-emergent reasons - 42% more likely to be compliant with their medication regimen - 11% more compliant with gap-related tests & screenings - 20% more likely to switch from brand to generic drugs

Taking a Digital-First Approach

Later this year, we will be embracing a “digital-first” approach to all communications. This means that if a member is opted in to messages via text or email, they will be able to receive system-generated and mandatory communications, such as Explanation of Benefits (EOBs), via these channels instead of through the mail.

For more information about how you can improve engagement among your employees, please contact your account executive.

A photo of Erin Thurston, alongside an icon of a bullhorn and the word Spotlight.

Erin Thurston is the Director of Member Marketing. She is accountable for the member outreach strategy and multi-channel execution of communications for the Commercial segment. Additionally, her team manages acquisition marketing and retention efforts for the under-65 individual and family health plans. Since joining Independence in 2011 as a customer relationship management analyst focusing on wide-scale process improvement, Erin has since spent the majority of her tenure in Marketing. She is one of the original associates at the company to join the member marketing team when Independence first implemented direct-to-member channels. Erin has bachelor’s and master’s degrees in Business Administration from California University of Pennsylvania.

A graphic with the word Connections and an icon of a hand holding a smartphone

To encourage your employees to become digitally engaged, share this poster or flyer.

Healthy You! logo

Healthy You! is a monthly newsletter of reliable health information designed to educate, engage, and enlighten. Featuring information on trending topics along with nutritious recipes, Healthy You! can be used to encourage better health among your fellow employees and their families. View the current issue.

This content was originally published in the Independence Insider email newsletter.

IBX Insights Team

The IBX Insights Team is here to provide tips on using your health insurance and living a healthy life.